What is the noid?

The Noid is a fictional character used as a mascot for the Domino's Pizza chain in the late 1980s and early 1990s. The character was known for trying to thwart delivery of Domino's pizzas by causing "avoidable delays" and was often depicted as a mischievous, trouble-making creature.

The Noid became famous for its catchphrase, "Avoid the Noid," which was used in advertising campaigns to encourage customers to order from Domino's to avoid the hassles and delays caused by the character.

Although the Noid was a popular character for Domino's at the time, the company eventually phased out the character in the late 1990s. While the Noid may no longer be used in advertising, it remains a nostalgic and recognizable figure for those who remember the campaigns from the past.